Microsoft Announces Acquisition of Rapt — Rapt solutions will provide Microsoft with advanced technology and services for digital media publishers. — Microsoft Corp. today announced plans to acquire Rapt Inc., the leading provider of advertising yield management solutions for digital media publishers.
Larry Dignan / Between the Lines:
Microsoft picks up another ad company; Buys Rapt — Microsoft on Friday said it has acquired Rapt, a company that makes software to manage Web advertising yields. — In a statement, Microsoft said: … Rapt's technology will be wrapped into Microsoft's Atlas Publisher Suite, which was acquired in the aQuantive purchase.
David Kaplan / paidContent.org:
Microsoft Buys Ad Inventory Management Firm Rapt — Microsoft (NSDQ: MSFT) has bought San Francisco-based ad a company Rapt. Terms were not disclosed. The company, which provides ad inventory management systems, will be integrated with the Atlas Publisher Suite, under Microsoft's Advertiser and Publisher Solutions Group.
Ryan Paul / Ars Technica:
Verizon embraces P4P, a more efficient peer-to-peer tech — The Distributed Computing Industry Association's P4P workgroup is devising a new protocol for what researchers describe as carrier-grade peer-to-peer file transfer systems. Verizon reports that a recent test it conducted revealed …
Duncan Riley / TechCrunch:
FriendFeed Is This Years Twitter, But Why? — If you haven't been keeping up with the noise, FriendFeed is the hot startup of the minute. The service launched to the public February 25 and announced $5 million in funding at the same time. — The concept of FriendFeed is simple enough.
Matthew Karnitschnig / Wall Street Journal:
Microsoft Pitches Merger Vision To Yahoo at Meeting — Senior executives from Microsoft Corp. and Yahoo Inc. met Monday to discuss Microsoft's takeover offer for the Internet company, according to people familiar with the matter. — The meeting, the first since Microsoft …
Richard Martin / TechWeb:
Google Exec: Android Will Outsell iPhone — Google has not released sales predictions for devices based on its mobile operating system Android. But that doesn't stop Rich Miner, group manager for mobile platforms at the search giant, from being confident.
Larry Dignan / Zero Day:
Trend Micro falls victim to Web hack — It's not much fun when one of your security vendors falls to a Web attack. Infoworld reports that TrendMicro was a victim of a recent Web attack that used legit sites to deliver malware. — According to InfoWorld Trend Micro removed the infected pages from its Web site.
Adam Ostrow / Mashable!:
I've Acquired ReadBurner: Attention Data is the Future of Social News — I'm happy to announce that along with Drew Olanoff (former technology evangelist at Pluggd) and Eric Kerr (creator of TinyLoad), I have acquired ReadBurner, a very cool project launched earlier this year by Alex Marktl.
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